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Sweet Americana - The New Boho

Sweet Americana - The New Boho

The boho trend is a classic Summer staple and there’s a reason that so many people love it. However, change isn’t always a bad thing, especially when it means a brand new trend is emerging. So, we’re introducing you to Sweet Americana, our new collection and the new way to do boho. It’s everything you love about Boho and more - pretty prairie style with a western influence. In short, this is the trend that you have to be seen in this season. We’re breaking down the collection for you and telling you everything you need to add to your checklist of ‘must-have Summer trends’. Don’t worry, you can thank us later.


Ditsy Prints

Ditsy prints need to be top of your must-have list this season. A ditsy print is a mini all-over floral print. Delicate and cute, if we could we’d be wearing ditsy EVERYTHING this Summer. Keep it simple with a ditsy print tank and a jean skirt or go all out with a ditsy print maxi dress. This darling floral print pairs perfectly with all of your favourite Summertime accessories, particularly anything straw or denim. We’re convinced, sign us up!




Anything pastel gets a "yes" from us and the dreamy pastels that you’ll see in our Sweet Americana collection are even better than you imagined. Pastel pink and blue are total essentials, but we wouldn’t say no to a pastel floral print, either. Perfect with a simple white jean or pair pastels with a hint of navy or indigo for that extra stylish touch.



Flowy Dresses

What is the boho trend without flowy dresses? So, of course, our Sweet Americana collection is packed with dresses galore. Patterned or plain, mini or maxi, you’re sure to fall in love with at least one dress (or five) from our new collection. Dresses and Summer are a match made in heaven. So, what are you waiting for? Stock up! P.S. Every girl needs a Hi-Low dress in her life.



Tie Front

The tie front trend is everywhere this Summer and we are loving it. Effortlessly cool and perfect for Summer, the tie-front trend holds a well-earned place on the checklist of must-have trends. A tie-front top with a maxi-skirt is your new Summer uniform, so what are you waiting for? Add to cart!



Eyelet and Embroidery

It’s all in those pretty little details and a little goes a long way. Delicate eyelet details and charming floral embroidery are the perfect way to add that feminine touch and take your outfit from zero to one hundred. If subtlety is your strong-suit then eyelets and embroidery are definitely the ones for you. With skirts, tops, dresses and jeans there are so many ways to wear this trend this Summer. So, which way will you wear it?



Sweet Americana is perfect for the feminine girl with a cool edge. With so many incredible trends packed into one fantastic collection, there’s something for everyone in Sweet Americana. So, tell us, which Sweet Americana trend is your fave?

Meet Our Summer Intern, Nathalia!

Meet Our Summer Intern, Nathalia!

The Essential Vacation Packing List

The Essential Vacation Packing List